Friendly Finch is a small jewelry and heirloom bead company that buys, finds, and curates beads from all over the world and sells them in sets or as finished pieces of jewelry. The company was named after the finch bird, that travels around picking and choosing things to build it’s nest out of. Friendly Finch goes about curating their beads in the same manner and sells them to you so you can build your own jewelry.
The logo positions Friendly Finch as a simple sophistication, with the open and elegant lettering, and light air colors that represent the bird. The packaging encourages customer creativity, recycling, and reusing.