Forecast 5 is a financial and data analysis consultant for the pubic sector. The experts take data and make it into a digestible, and valuable insight to strengthen government financial planning. I created their identity, and it was important to me to try to communicate the complex nature of Forecast5’s services in a clear and easy-to-understand form.
The patterns I created for the identity connects with the client’s service of analyzing for pattering in data. The clean yet complex pattern suggests the wealth of ways of looking at data. The use of color swapping helped create a good hierarchy of information and also communicates that Forecast 5 is not a static company. Their solutions and predictions based on their analysis will always be a changing and growing to enhance opportunities and efficiencies in strategic financial planning.